Google Prefers Responsive Design
Google has made it clear that it prefers responsive website design. In its guide for Mobile Developers, Google states, “Responsive design is Google’s recommended design pattern.”
Here at Studio 239 Design, we have been promoting, recommending, and developing responsive web design since its inception. We always knew it was the best way to develop a website, and Google does too.
What is Responsive Web Design?
What is a responsive website? A responsive website is created with the technology to be flexible, and automatically respond and resize to the user’s device – be it a desktop, smart phone, or ipad. It is designed to provide an optimal viewing experience – to perform, function, and look great across a wide range of devices.
Why Responsive Design is Better
- Responsive design is efficient design. It allows one URL and a single content source to serve a wide range of devices – desktops, laptops, smart phones, tablets, and big screen TV’s. Responsive design uses HTML5 and CSS3 to handle media queries which allow the code to determine what screen size the website is being viewed on, and adjust accordingly.
- Responsive design is best for Search Engine Optimization. Google can penalize websites for ‘duplicate content’ if the websites (main and mobile sites) have similar content. The use of a single URL with responsive design makes it easy for search engine robots to crawl and index the website. In addition, search engines reward well-built websites with quality content that provides its users a good, user-friendly experience.
- Responsive design saves you money. With responsive design, you only have to design and maintain one website, versus a main website plus its mobile version. It also requires only one SEO campaign.
- Responsive design will adapt for the future. With new devices of various sizes continually being launched into the marketplace, it is imperative that your website be able to adapt. Responsive websites can easily be programmed to function properly on future devices.
Is Your Website Responsive? It Should Be!
If your website hasn’t been updated in a while, now is the perfect time to bring your site up-to-speed with responsive web design. Contact us today for a free quote, or for more information.