Best Shopify Apps

What are the best "must-have" Shopify apps?

The best "must-have" Shopify apps can vary based on your store’s size, niche, and business model, but here’s a list of valuable Shopify apps that most merchants benefit from, especially for growth, automation, and customer experience.

Best Shopify Apps

📌 E-mail & SMS Marketing

Klaviyo

  • Advanced email & SMS automations (e.g., abandoned cart, post-purchase); customer segmentation
  • Why it’s essential: Drives repeat purchases and boosts retention

Shopify E-mail

  • Drag and drop templates; product blocks directly from your store
  • Why it's essential: Great for beginners or lean teams who want easy, no-fuss campaigns directly within Shopify

📌 Live Chat

Shopify Inbox

  • Live chat + integrates with Facebook Messenger and Instagram
  • Why it’s essential: Instant customer support = higher conversions

📌 Product Reviews

Judge.me

  • Collect and display reviews with photos or videos
  • Why it’s essential: Builds trust and social proof

📌 Customer Loyalty and Rewards

Smile.io

  • Launch points-based rewards, referral programs, and VIP tiers
  • Why it’s essential: Increases customer retention and incentivizes repeat purchases

📌 SEO

SEO Manager or SearchPie

  • Helps with metadata, image alt-tags, page speed, and structured data
  • Why it’s essential: Essential for long-term organic visibility

Additional Apps That May Be Helpful Depending on Your Business Model


📌 Sell Beyond Shopify

Google & YouTube by Shopify

  • Connects your store with Google Merchant Center, Google Ads, and YouTube Shopping
  • Why it’s essential: Enables product feeds and remarketing with ease

📌 For Subscriptions and Memberships

Appstle Subscriptions

  • Create flexible subscription products; supports trial periods, discounts, and customer portals
  • Why it’s essential: Enables recurring revenue and customer loyalty through automated billing

Appstle Memberships

  • Create paid member programs with exclusive content, pricing, or access
  • Supports tiers, gated content, and custom rules
  • Why it’s essential: Great for community-building, exclusive offers, and monetizing brand loyalty

📌 For Personalized / Made-to-Order Products

Product Options and Customizer

  • Add dropdowns, text boxes, swatches, and file uploads to products
  • Custom pricing rules and variant logic
  • Why it’s essential: Essential for personalized or made-to-order products

📌 Product Bundles

Simple Bundles or Bundler

  • Build combo deals, kits, or mix-and-match bundles
  • Supports inventory tracking and pricing rules
  • Why it’s essential: Boosts average order value (AOV) and makes upselling seamless

NOTE: Be sure to use apps strategically, not just for the sake of features. Too many apps can slow your site or conflict with other apps. We can help you decide which apps are necessary or would be beneficial for your business.